I started as a writer and I never stopped being one. Field reporting from rural Myanmar, legal-awareness content for a national justice programme, and a decade of copywriting for consumer brands, clinics and NGOs — in Burmese and English.
Written for this site · August 2026The best-performing thing we published last quarter had no creative in it at all — a plain list of helpline channels, 113,500 people reached. What that taught me about reach, action, and writing for people in crisis.
Read it →Long-form customer stories for Proximity Designs, a USAID-funded social enterprise serving smallholder farmers. I reported and wrote these, and shot most of the photographs myself — travelling to villages in Shan State, Shwebo and the delta to interview farmers in Burmese and write them up in English.
Published under the organisation's byline, as is standard for institutional field notes — so the credit on the page reads Proximity Designs, not my name.
A Pa’O farmer in Shan State turns seasonal wage labour and a small low-interest loan into eleven acres of corn — and a plan to send her daughter to school.
Ten years after Cyclone Nargis put his farm under ten feet of seawater, a rice farmer in Kungyangon gets his yields back — and plans his retirement.
A master farmer with thirty years of experience loses a harvest to stem borer, and goes back to school to learn what the books had not taught him.
A clinical psychologist moves home to Myanmar and, three months later, is asked to build an in-house school for eight hundred colleagues.
A different register: donor-facing programme writing. Under MyJustice II with the British Council I wrote the public account of LannPya — the legal-awareness app and platform — setting out what it does, how the communications strategy was built around returning users rather than raw reach, and what the numbers showed. Writing that has to satisfy a European Union donor, stay accurate about the law, and still be readable.
LannPya — looking back and moving forward ↗MyJustice II · British Council · EU-funded · published 2023. The full case study is on this site.
Assistant Editor and Senior Copywriter at Duwun Media and Pixellion, then lifestyle editor and storytelling series lead — six articles a day in a newsroom before any of the strategy work. In-house, freelance and agency copy since, in Burmese and English.
I write the thing, I publish the thing, and I measure whether it worked.