Reaching people who need help, reaching a country with almost no budget, reaching farmers who don’t read — and launching a platform for an agency’s biggest commercial account. Each case study covers the challenge, what I owned, the results, and what I’d do differently.
Stop Online Harm · 2026 – present
Regional Communications Manager
The problem. A helpline only works if the people who need it know it exists — across five countries, in Burmese, Karen, Karenni, Khmer, Lao and English, on almost no budget.
My part. I own the strategy, the publishing, the paid media and the reporting underneath all of it.
MyJustice II · British Council · 2020 – 2023
Strategic Comms & Engagement Manager
The problem. Fifteen implementing partners, one donor-compliant voice, and a country where legal information rarely reaches the people who need it most.
My part. I ran nationwide visibility, the editorial calendar across every partner, and the app and channels the programme reached people through.
Heineken · Big Bang Marketing · campaign 2024
Business Director, Digital Experience
The problem. The agency’s largest account by revenue, launching a twelve-month music platform in two cities — every asset carrying a reach and impression KPI agreed with the client.
My part. I held the account and the client relationship through launch, working through an Account Director and Senior Account Manager. Strategy came from the agency’s strategy lead.
Proximity Designs · 2018 – 2019
Senior Digital Marketing Manager
The problem. Smallholder farmers across rural Myanmar, most of whom don’t read comfortably and none of whom had bandwidth to spare.
My part. Targeted Facebook advertising paired with a structured chat flow — at a time when almost nobody in Myanmar was doing either at national scale.
An art-based social and behaviour change campaign — comics, illustration and film produced with artists, filmmakers and curators, including two exhibitions and a documentary festival.
Content, audience growth and platform management for the MyJustice legal-awareness app.
Three pages on stoponlineharm.org I took from brief to live on my own — the TFGBV Innovation Fund grant call, the resource library, and the blog.
Heineken, Coca-Cola, Mega Life Science, TrueMoney, Carabao and GGI Tokio Marine — campaign and TVC work through Big Bang, Liquid Branding and Media Medley.
The reporting I build, what I track weekly, and a sample campaign dashboard.
